SURVEYS & LISTENING SYSTEMS
Measuring opinions, satisfaction, needs, and perceptions to develop better strategies
Le surveys e i Sistemi d’ascolto rappresentano strumenti estremamente efficaci per misurare in modo strutturato opinioni, soddisfazione, bisogni e percezioni di clienti, utenti e stakeholder in tempi rapidi e con un’elevata profondità informativa. Grazie a questionari di indagine progettati ad hoc, Market Value trasforma il feedback raccolto in insight operativi che supportano decisioni strategiche e di marketing.
SURVEYS: WEB & SOCIAL SURVEYS
Compared to traditional “offline” research, online surveys (Web & Social Surveys) enable a significant reduction in the time required for design, fieldwork, and analysis: from defining objectives to delivering the report, the entire research cycle can be completed in just a few weeks, making the results truly “time-sensitive” in relation to the competitive landscape and the organization’s needs. The use of proprietary CAWI/MAWI systems enables a high degree of automation in the invitation, data collection, and data verification phases, substantially reducing execution costs without sacrificing quality, methodological robustness, and the depth of analysis. The ability to work with dedicated panels or authorized mailing lists allows us to reach specific target audiences, optimizing the cost-benefit ratio of each survey. At Market Value, we manage the entire process: defining research objectives, designing the questionnaire, selecting the sample, scheduling the survey, monitoring fieldwork, cleaning and weighting the data, performing statistical analysis, and delivering results in the form of reports and dashboards. Our approach combines expertise in market research, marketing, and business intelligence to produce actionable insights for marketing, sales, customer service, and senior management.
L’utilizzo di sistemi proprietari CAWI/MAWI permette un’elevata automazione delle fasi di invito, raccolta e controllo dei dati, riducendo in modo sostanziale i costi di esecuzione senza sacrificare qualità, robustezza metodologica e profondità delle analisi. La possibilità di lavorare su panel dedicati o mailing list autorizzate consente di intercettare target specifici, ottimizzando il rapporto costo/beneficio di ogni indagine.
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LISTENING SYSTEMS & OBSERVATORIES
Nella vita di qualsiasi organizzazione, l’ascolto strutturato dei propri stakeholder – clienti, utenti, dipendenti, partner, fornitori, comunità locali, istituzioni – è un fattore determinante per la qualità delle decisioni e la sostenibilità dei risultati nel medio-lungo periodo. L’ascolto rappresenta sia il presupposto di una più efficace esecuzione operativa, sia la base per comprendere in profondità il contesto di riferimento, organizzativo e di mercato.
Designing listening systems means shifting from a one-time survey approach to an ongoing or periodic model for monitoring the perceptions, satisfaction, and expectations of various stakeholder groups. This enables organizations to promptly detect early warning signs, identify critical areas, measure the impact of their initiatives, and support continuous improvement efforts.
A well-designed listening system helps drive better performance, greater efficiency, and internal and external buy-in, while also strengthening the organization’s reputation and legitimacy within its ecosystem.
At Market Value, we design and manage feedback systems using CAWI/MAWI platforms integrated with authorized panel lists, in full compliance with privacy regulations and research best practices. Survey models can take the form of continuous monitoring (customer satisfaction, employee engagement, climate surveys), periodic measurement cycles (post-service, post-project, evaluation of specific initiatives), or full-fledged stakeholder observatories, tailored to the context and objectives of each client.
