{"id":640,"date":"2026-01-23T12:21:15","date_gmt":"2026-01-23T12:21:15","guid":{"rendered":"https:\/\/www.marketvalue.it\/?page_id=640"},"modified":"2026-05-13T15:28:14","modified_gmt":"2026-05-13T15:28:14","slug":"surveys-sistemi-ascolto","status":"publish","type":"page","link":"https:\/\/www.marketvalue.it\/en\/servizi\/surveys-sistemi-ascolto\/","title":{"rendered":"Surveys e Sistemi d’Ascolto"},"content":{"rendered":"
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SURVEYS & LISTENING SYSTEMS<\/h1>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n
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Measuring opinions, satisfaction, needs, and perceptions to develop better strategies<\/h2>\n\n\n\n

Le surveys e i Sistemi d’ascolto rappresentano strumenti estremamente efficaci<\/strong> per misurare in modo strutturato opinioni, soddisfazione, bisogni e percezioni di clienti, utenti e stakeholder in tempi rapidi e con un\u2019elevata profondit\u00e0 informativa. Grazie a questionari di indagine progettati ad hoc, Market Value trasforma il feedback raccolto in insight operativi che supportano decisioni strategiche e di marketing.<\/p>\n\n\n\n

SURVEYS: WEB & SOCIAL SURVEYS<\/h2>\n\n\n\n
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Compared to traditional \u201coffline\u201d research, online surveys (Web & Social Surveys) enable a significant reduction in the time required for design, fieldwork, and analysis: from defining objectives to delivering the report, the entire research cycle can be completed in just a few weeks, making the results truly \u201ctime-sensitive\u201d in relation to the competitive landscape and the organization\u2019s needs.\n\nThe use of proprietary CAWI\/MAWI<\/strong> systems enables a high degree of automation in the invitation, data collection, and data verification phases, substantially reducing execution costs without sacrificing quality, methodological robustness, and the depth of analysis. The ability to work with dedicated panels or authorized mailing lists allows us to reach specific target audiences, optimizing the cost-benefit ratio of each survey.\n\nAt Market Value, we manage the entire process: defining research objectives, designing the questionnaire, selecting the sample, scheduling the survey, monitoring fieldwork, cleaning and weighting the data, performing statistical analysis, and delivering results in the form of reports and dashboards. Our approach combines expertise in market research, marketing, and business intelligence to produce actionable insights for marketing, sales, customer service, and senior management.<\/p>\n\n\n\n

L\u2019utilizzo di sistemi proprietari CAWI\/MAWI <\/strong>permette un\u2019elevata automazione delle fasi di invito, raccolta e controllo dei dati, riducendo in modo sostanziale i costi di esecuzione senza sacrificare qualit\u00e0, robustezza metodologica e profondit\u00e0 delle analisi. La possibilit\u00e0 di lavorare su panel dedicati o mailing list autorizzate consente di intercettare target specifici, ottimizzando il rapporto costo\/beneficio di ogni indagine.<\/p>\n\n\n\n

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LISTENING SYSTEMS & OBSERVATORIES<\/h2>\n\n\n\n
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Nella vita di qualsiasi organizzazione, l\u2019ascolto strutturato dei propri stakeholder \u2013 clienti, utenti, dipendenti, partner, fornitori, comunit\u00e0 locali, istituzioni \u2013 \u00e8 un fattore determinante per la qualit\u00e0 delle decisioni e la sostenibilit\u00e0 dei risultati nel medio-lungo periodo. L\u2019ascolto rappresenta sia il presupposto di una pi\u00f9 efficace<\/strong> esecuzione operativa, sia la base per comprendere in profondit\u00e0 il contesto di riferimento, organizzativo e di mercato.<\/p>\n\n\n\n

Designing listening systems means shifting from a one-time survey approach to an ongoing or periodic model for monitoring the perceptions, satisfaction, and expectations of various stakeholder groups. This enables organizations to promptly detect early warning signs, identify critical areas, measure the impact of their initiatives, and support continuous improvement efforts.<\/p>\n\n\n\n

A well-designed listening system helps drive better performance, greater efficiency, and internal and external buy-in, while also strengthening the organization\u2019s reputation and legitimacy within its ecosystem. <\/p>\n\n\n\n

At Market Value, we design and manage feedback systems using CAWI\/MAWI platforms integrated with authorized panel lists, in full compliance with privacy regulations and research best practices. Survey models can take the form of continuous monitoring (customer satisfaction, employee engagement, climate surveys), periodic measurement cycles (post-service, post-project, evaluation of specific initiatives), or full-fledged stakeholder observatories, tailored to the context and objectives of each client.<\/p>\n<\/div>

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Request information about our surveys and listening systems<\/a><\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

Misurare le opinioni, la soddisfazione, i bisogni e le percezioni per strategie migliori Le surveys e i Sistemi d’ascolto rappresentano strumenti estremamente efficaci per misurare in modo strutturato opinioni, soddisfazione, bisogni e percezioni di clienti, utenti e stakeholder in tempi rapidi e con un\u2019elevata profondit\u00e0 informativa. Grazie a questionari di indagine progettati ad hoc, Market […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"no-title","meta":{"footnotes":""},"class_list":["post-640","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t